Here’s a snippet of eight new trends you can expect in 2022. Which ones will you use to grow and move your business forward?
Voice command for content
Quality content that is optimized for voice searches takes priority. Businesses planning to improve their user experience by using clear, engaging and informative content, that includes voice command features (usable by Siri, Alexa or Cortana) will potentially improve their rankings on Google and convert visitors interested in their products to customers
Accessibility is predicted to take centre stage in terms of enhancing customer experience for business. This includes text-to-speech, closed-captioning and keyboard shortcuts, all features that make the computer easier to use for people with disabilities. It is thought that $10 billion in design spending will shift to firms that improve the accessibility to their online services.
2022 sees an increase in the demand for reasonable data privacy practices, with trust becoming a priority. Companies that make it easier for customers to access or delete their data will be favoured as consumers start to use those they feel they can trust.
VR – AGAIN
The metaverse is where the physical and digital worlds fuse and become a virtual immersive reality, a world that you can enter via Facebook’s Oculus VR headsets. For advertisers, this potentially opens up an augmented reality where users are predicted to flock. Will your company hedge your bets in this “new” world?
Finding the balance between humans, intelligent robots and artificial intelligence (AI) becomes key. Firms that can answer the questions of which roles suit machines versus those that best suit humans and prepare for this change will be one step ahead.
Innovation from employees that focuses on outcomes, not just financial results becomes key. Leading companies will use emerging technology to unlock the creativity of their staff to do things better and simpler.
Improved connection between brands and their consumers, with brands displaying human qualities like honesty, reliability, compassion, humility and even vulnerability becomes vital. Consumers want their brands to “genuinely care” about issues.
Hybrid Events Become The New “Norm”
Hybrid events offer a combination of in-person and virtual components that can make them more sustainable and inclusive to those with disabilities, enabling attendees to connect and strategize in a greener, more eco-friendly way. The way we previously worked, socialised and lived will become a trend of the past.
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