About Us

We make strategies, processes, products and services easy to understand – the kind of problem that keeps many business leaders and entrepreneurs awake at night asking ‘how do I explain this stuff?’.

Our three core values:


If we can't explain it clearly, we haven’t understood you or your business needs.


We strive to make great work that inspires your audience and captures their attention.


We work closely with you to stress-test ideas and deliver the results you need.

The Team

The team consists of strategists, tech-junkies, designers, illustrators, animators, storytellers and organisers.

Spanning two continents and multiple cities, we are drawn together by the love of making information simple to understand.

Industry Experience

Spanning 17 years of working across mid to large corporate B2B and B2C business with more complex product or service offerings. We Explain Stuff has developed an excellent understanding of exactly how these business work both internally and externally.

Our sector experience:


The Healthcare industry has patient care as the core focus. As a result accurate and clear explained information is vital to avoid confusion for both internal staff and the end user.

We have helped strategise, package and explain:


The financial service industry is full or corporate jargon and complex products that first need to understand internally before being sold externally.

We simplify, explain and add value to the following


In order to adopt your product, customers first need to understnad how it works. We work with multiple fin-techs and tech companies to help them explain it simply.

We regularly help package and explain the following

Read what some of our clients are saying