What lies ahead in 2023

Here’s a snapshot of the biggest trends that you can expect to come across as you navigate 2023. What will you incorporate into your business?

Niche markets

People are looking for highly specific and customisable products and services. This desire is causing more businesses to become customer-centric, and niche markets are popping up everywhere. For example, in the food industry, many well-known fast-food joints are now also catering for vegans and vegetarians. A few niche markets that are gaining traction include gamers, greenies, and remote workers.

Tip: Create a well-researched customer profile, make a list of your customers’ needs, and use this to identify new opportunities.

Seamless customer experiences

Providing an excellent customer experience never goes out of fashion. And as competition gets tougher, it becomes even more important to get this right. According to research, the customer experience influence 73% of buying decisions. However, only 49% of customers report to have a positive customer experience.

Tip: Make sure your customer journey includes knowledgeable and friendly service, convenience, up-to-date technology, efficiency, personalisation, and a distinctive brand image.  

Visual content

Visuals are easier to remember — because our brain processes visuals 60 000 times faster than text — so it makes sense that 64% of people are visual learners. Taking the popularity of visual content into account, brand storytelling looks like a trend that’s here to stay. In fact, you’re 85% more likely to sell your product if a prospect watches a video about it. 

Tip: Make your brand message memorable by using infographics, videos, and visual storytelling.

Gig economy

More and more people are opting for gigs, i.e., temporary employment. For employers — and especially start-ups — the advantages of this business model include not having to pay standard employee benefits, no long-term contracts, and not having to provide equipment.

Tip: Take advantage of this trend to save on overhead costs.


Customers continue to favour personalisation — e.g., an online chat service that connects them with a real person, not a bot. As one of the value-adds to a positive customer experience, personalisation should be a priority in 2023.

Tip: Find ways to add personalisation to every interaction with your customers.

Value-based selling

Today’s customer is sophisticated. Don’t just shove your product in their face. Instead, focus on how your product will solve their problems. This is why it’s imperative to have a clear picture of your ideal customer and a clearly-defined customer value proposition (CVP).

Tip: Throughout the customer journey, show customers how your product will benefit them.

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At We Explain Stuff, we work with leaders and entrepreneurs to simplify their messages through infographics, videos, presentations, and sales kits.

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About Garth Jemmett

Garth Jemmett is the founder of We Explain Stuff. He helps business leaders escape complexity by making strategies, processes, products and services easy to understand.

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